Debbie Sterling, founder of GoldieBlox, describes how hosting events has helped her product reach more customers.
Debbie Sterling, founder of GoldieBlox, explains why toy entrepreneurs need to keep kids in mind when pricing their products.
Debbie Sterling started a toy business to introduce young girls to science and engineering. But when her product, GoldieBlox, was rejected from Y Combinator, she almost had to shut it down.
While her character GoldieBlox engineers fantastical creations, Debbie Sterling engineered a successful company, with the help of her market vision and rapid prototyping skills. (A little controversy with the Beastie Boys didn't hur...
Debbie Sterling, founder of GoldieBlox, describes how she used crowdfunding to successfully launch her product four years ago.