Apple remains the world's most valuable brand this year, topping Interbrand's annual rankings for the fourth consecutive year.
Apple's valuation rose 5% to $178.1 billion, ahead of tech rivals like Google, Microsoft, and Samsung, despite iPhone sales declining for the first time this year in line with the company's first revenue decline since 2003. Apple's brand value has steadily risen since 2002, when it was worth $5.
Apple has overtaken long-time leader Coca-Cola to become the “world’s most valuable brand” according to an annual report. Google took second spot in a list dominated at the top by tech firms. The report is from Interbrand, which has...
After having topped the Interbrand list for the world's most valuable brand, Apple has done it again topping Forbes' list ahead of rivals Microsoft and Google. Forbes gave Apple high accolades for its hit products such as the iPhone...
Apple, Google, Microsoft and IBM have four of the five most valuable brands in 2015 - they're split by Coco-Cola - according to Interbrand's annual list of the top 100. But which ones have survived from 2005?
Apple has taken the top spot ahead of fellow tech giant Google and former number one Coca-Cola as the most valuable brand in the world, according to Interbrand's annual "Best Global Brands" report for 2013.