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How Finding a Niche Product Can Help You Surpass Your Business's Competition

By Volkan Okay Yazici People are always amazed when I tell them that my company, a manufacturer of marble window sills and thresholds, is successfully generating millions of dollars. "How did you do it?" they often ask. After completing my graduate studies in industrial engineering, I researched the luxury real estate market and the increasing demand in natural stone. With Turkey having one-third of the world's marble reserves, I took advantage of my heritage as a Turkish American and pursued my business plan with confidence.
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