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Apple ecosystem key to company remaining world’s most valuable brands, says Interbrand

Interbrand’s annual brand value report lists Apple as the world’s most valuable brand for the fourth year running, estimating the total worth of the brand at $178B, up 5% on the previous year. Apple  first knocked Coca-Cola out of Interbrand’s top slot in 2013. Apple is a technology company that leads innovation with their products and software platforms, providing seamless experiences across devices, and empowering people with breakthrough services.
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