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Google Home hopes to take on Amazon Echo

Could this be the thing to popularize the smart home with consumers? Competition continues to heat up in the smart home world: Yesterday, Google launched preorders for its voice-activated smart home assistant, Google Home. The unit, which will retail for $129—a full $50 less than the Amazon Echo—when it is available on Friday, November 4, will surely benefit from being so darned cute: While the Echo has a dark, Darth Vader-esque aesthetic (of which this editor is a fan), Google Home units are the lovable Star Wars droids of the smart home world, and the look is likely to win over at least some smart home skeptics.
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