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The latest iMessage update is already having a positive effect on app downloads (AAPL)

This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here. App publishers that enabled iMessage support following Appleā€™s iOS 10 update are already seeing a boost in downloads, according to SensorTower. Apple launched the iMessage App Store during its September 13 event. The new update allows users to launch enabled apps from within the native text feature, essentially turning it into an app platform.
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