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Eytys Showcases FW16 Sneakers With Bodybuilders & Cake-Eaters

Stockholm sneaker brand Eytys has released a new campaign video for its FW16 collecting, featuring lots of muscle flexing, dancing and cake eating. The video, titled “Luc Crimez,” was created by Irish artist Jennifer Mehigan and South African photographer Kristin-Lee Moolman. It portrays a group of colorful Stockholm locals as they hit the gym and shovel […]
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