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A Simple Visual Trick Shows Google's Evolution From Search Engine to Cell Phones

The Google search bar is evolving yet again. You might say it's growing up. Or maybe it's growing out. A new spot for Pixel, Google's first self-branded smartphone, puts the iconic white strip front and center to show the search-engine-now-hardware company is moving closer than ever before to compete head-on with other smartphone powerhouses. (Think Apple.) In the first film in a series created by Droga5, the search bar slowly reshapes itself from the long and narrow bar into a tall and sleek body.
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