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Beware the 3-Verb Fumble in your writing

Committee writing is a terrible thing: Lifeless, drab, confusing, unmotivating. One place most often afflicted by committee writing: Taglines. They're small and short -- and a lot of people in the organization care about them. Every cook crowds into the kitchen, and the result is predictable: Stew. And not the good kind. And committee-style stew-writing is so common, some writers write that way even when they're working on their own.
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