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Netflix Deal With iPic Secures Theatrical Foothold For Its Original Movies

iPic Entertainment has decided to break ranks with other exhibition chains by agreeing to show Netflix’s original movies at the same time they’re available to the streaming service’s customers. Major theater owners have refused to pick up Netflix’s releases in an effort to protect the industry’s exclusive access to new films. They fear that many customers, if given a choice, will choose to watch some releases at home.
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