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Influencer Marketing Makes Movements: Body Positive and Confident

Georgina Rutherford, Marketing Manager, IMA Social media is a powerful tool. It gives everyone a voice and has shaped our culture to be one in which we have never known so much about each other’s lives. However, many people argue that the image-saturated way of living it encourages has negative effects on the way we see ourselves. Where some see inspiration in gym selfies, others see unrealistic body standards that promote self-consciousness.
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