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Why CBS isn't worried about tanking NFL ratings

The NFL’s ratings this year are in the gutter. Every single one of the NFL’s primetime offerings (Sunday, Monday, and Thursday Night Football) is down double-digits, according to Sports Illustrated. That is not good news for the NFL’s TV partners. But one of them, CBS, isn’t worried, according to Pacific Crest analysts Andy Hargreaves and Evan Wingren. The analysts wrote in a note that CBS’ management was “largely unconcerned” about the year-over-year declines in NFL ratings.
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