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The Mobile Movement

Justine Frostad, Marketing & Events Manager, North America, The Exchange Lab As crowds of people shuffled around Times Square moving from venue to venue for various sessions at this year’s annual Advertising Week New York they raced past expensive billboard real-estate and branded activations heads down, all-consumed by their phones. The image of people lost in their phones is not new to 2016, it’s been happening for years, but the image maintains its’ impact as a direct reflection of the rise of mobile.
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