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Niche Maternity Retailers Surge As Millennial Moms Redefine The Category

Forget tent dresses: Today's first-time moms put a premium on comfort and fashionably showing off their bump. Forget tent dresses: Today's first-time moms put a premium on comfort and fashionably showing off their bump. Maternity wear is a $2 billion domestic industry serving over 6 million American pregnant women each year, so why has it been treated like a stepchild for so long? Read Ful
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