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The founder of Silicon Valley's favorite coffee chain explains why he's obsessed with Japanese cafés

When Silicon Valley's favorite coffee chain set up shop in Tokyo, Japan, Blue Bottle Coffee founder James Freeman didn't quite know what to expect. Four months after opening, customers waited in four-hour lines just to try the famous pour-over coffee, which costs 450 yen, or $3.75 a cup. Today, four Blue Bottle cafés call Tokyo home. While launching a new market is always risky business, stakes ran extra high for Freeman, who got into the coffee business in part because of his obsession with Japanese cafés.
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