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Donald or Hillary? Why listening to them makes a difference to voters

(University of California - Berkeley Haas School of Business) Does listening to Donald Trump's or Hillary Clinton's opinions humanize them to voters more than reading their opinions? A new study examining people's reactions to those with differing political views and found that when they watch or listen to those with opposing opinions, rather than read about them, they tend to view them as more thoughtful, competent, and rational -- that is, more human.
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