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Instagram-famous Frenchwoman was secretly making a PSA about drinking.

Instagram-famous Louise Delage was recently unmasked as an imposter, her pictures of a glamorous life to share an important message about drinking. ???? Cheerz ???? A photo posted by Louise Delage (@louise.delage) on Aug 17, 2016 at 3:39am PDT Delage racked up over 60,000 followers were her chronicles of the glamorous life—drinking on a boat, drinking on the beach, drinking in the bath—all drinking, as part of a campaign to raise awareness about people suffering from addiction in plain sight.
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