Post Profile

Twitter study says that responding to tweets pays off for businesses

It’s a classic Twitter conversation: Someone complains about a bad experience with a company, then the business responds, promising to make things better. But is that actually an effective use of the company’s time? It is, according to a new study conducted by Twitter in collaboration with Applied Marketing Science. Specifically, Twitter says that when a customer tweets at a… Read More
read more


Related Posts

College Can Prepare You to Run Your Own Business

Business & Finance : Forbes: Business

Small business owners come across new challenges every day. While you can’t prepare for every encounter, some experiences teach you skills needed to start and manage a company. One invaluable experience for business owners is earnin...

Oprah Winfrey Responds On Twitter After Tweet Says She ‘Looks Old’

Technology / Social Media : Social News Daily

Oprah Winfrey hosts a talk show, runs a TV network and oversees a magazine, but that doesn’t mean she’s too busy to respond to messages on Twitter. The famed talk show host took to the social network on Tuesday after Twitter user @k...

TweetAngel will call you when someone trashes your small business on Twitter. No, seriously.

Technology : The Next Web Blog

Monitoring Twitter for mentions about your small business – good or bad – is one thing, but how to actually ‘join the conversation’? If you’re into the whole social media...

10 Things Your Business Will Regret Doing On Twitter

Technology / Social Media : Social Media Today

Don't ignore complaints. Do you take the ostrich approach when someone complains about your services on Twitter? Sticking your head in the sand won't make their tweet go away, it will only portray your business in a very bad light. ...

It Pays to Provide Customer Service via Twitter (Report)

Technology / Social Media : The Social Times

Brands that respond to customer-service inquiries on Twitter benefit from doing so on several levels, according to a study conducted along with Applied Marketing Science.


Copyright © 2016 Regator, LLC