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What did the D&AD Impact Awards do for Advertising Week NYC?

Mark Eaves, Founder, Gravity Road Amid the buzz and chatter of New York Advertising Week, the launch of the new D&AD Impact Awards was surely the centre piece of this annual event and a welcome respite from this year’s dominating themes of adtech (you do know, every time you say the word “programmatic” an ideas fairy dies?). But, wait, another awards show you say? Wow, just what we need.
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