You can thank YouKnowWho for preventing you from buying shares in Jose Cuervo.
Some yeas ago, Jose Cuervo launched a tequila that was unique for its time: 100% agave, affordable, and available everywhere. For a nation that grew up on the cheap mixto that is Cuervo Gold, this was something else. But Cuervo Trad...
Diageo, the British drinks giant, is in talks to buy the Jose Cuervo brand from the family that has owned the tequila producer for centuries.
The British liquor company has ended talks about taking over the tequila brand Jose Cuervo after failing to agree on a deal with its owners.
JPMorgan and Morgan Stanley are - unsurprisingly - thinking a lot about tequila lately.