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What Does It Take To Sell 10,000 Tickets For Three Days Of Dance In Toronto?

“Of course none of this adjusts for the impact of price or capacity or run length, but 10,000 tickets sure does suggest that dance has a ready-made audience in the city, that dance isn’t just a fringe interest, and that if you advertise well and offer affordable, high-quality material, the demand for dance is there.”
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