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Tumblr’s New Exec Talks About Advertising Plans

Tumblr wants to increase the amount of ad revenue its platform generates, and its latest executive hire has some ideas about how to accomplish that goal. Buzz Wiggins, who recently came on as Tumblr’s VP of ad product management, told AdAge that the blogging platform wants to foster a creative community that resembles YouTube’s while taking advantage of the branded content opportunities that would come with that shift.
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