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Instant Releases

It used to be about fighting piracy. Now it’s about getting attention. That’s the story of today, media matters, the world has flip-flopped back to the way it used to be, but it’s even worse, because there are so many messages. In other words, publicity counts. Going viral is a near-impossibility. If you’re depending on […] The post Instant Releases appeared first on Lefsetz Letter.
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