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How Salesforce's $700M Krux deal could be a gamechanger for your marketing analytics

SAN FRANCISCO — With its latest big-ticket acquisition, Salesforce is looking to boost its marketing technology as the company pushes its recent artificial intelligence efforts at the annual Dreamforce conference. On the eve of the convention, Salesforce (NYSE: CRM) said that it had acquired Krux, a San Francisco marketing analytics business. Salesforce is reportedly paying $700 million fo
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