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Why the Future of Google is Hardware

Summary: In a nationally televised commercial that premiered last month, an empty search box sitting against a stark white background slowly morphs, becoming taller and skinnier. As Redbone croons "Come and get your love," the lines take shape and the outline of a phone emerges. It is, of course, the Pixel, a new phone "made by Google." The metaphor damn near hits you in the face: the search box once defined Google, but now Google needs to be something more.
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