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This retailer is striking a blow against the "pink tax"

E-commerce site is moving to end price discrimination against women and hopes others will follow
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4 Ways Women Can Avoid Paying the "Pink Tax"

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Regardless of age, pink has remained the color most identified with the female gender. And it turns out, women pay a "pink tax" on items that are marketed for them. Also, products made and marketed to women are higher priced and som...

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Bill to end gender disparity in retail pricing is withdrawn after pushback from industry lobbyists

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Consumers won’t be able to challenge the so-called “pink tax” in California — at least not this year. On Tuesday, state Sen. Ben Hueso (D-San Diego) withdrew his bill banning businesses from charging customers different prices for s...

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