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She'll drink to that: fake Instagram Louise Delage profile highlights alcoholism

Ad agency’s creation attracted 65,000 followers after 150 posts – every one of them showed her with alcohol Louise Delage was a 25-year-old Parisian social media star, who – judging from her public Instagram profile, just about the only trace of her online – liked spending time with friends, eating at restaurants, and being outdoors. Her photos had simple captions (“Chilling with friends”, “Dancing”, sometimes just an emoji), were hashtagged to the limit of legibility, and received likes in the hundreds, even though Delage joined Instagram only on 1 August.
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