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Trump, once a data skeptic, spending millions on data

[...] with Election Day swiftly approaching, the Republican presidential nominee is spending millions of dollars on data and digital services in an effort to land donations and win over voters. The most effective campaigns — think President Barack Obama's — will arm their employees and volunteers with those analytics to knock on the right doors and make the right phone calls.
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Trump, once a data skeptic, spending millions on data

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Donald Trump once called data "overrated" in politics. But with Election Day swiftly approaching, the Republican presidential nominee is spending millions of dollars on data and digital services in an … Click to Continue »

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