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Women In Business Q&A: Stacey Burr, General Manager of Digital Sports, adidas

Stacey Burr Stacey Burr is a leader in the field of wearables. Following an impressive career at DuPont, she founded and served as CEO of Textronics Inc., developing and commercializing the first wearable sensor garments for fitness and health. In late-2008, Stacey sold her company to adidas, and has since launched industry-leading elite and consumer innovations, like adidas elite, which the current reigning World Cup Champions and the past two MLS champions used for training, in addition to the adidas Smart Ball, FIT SMART, and most recently the adidas ZONE for IHT, all of which put elite insights into practice for everyday and student athletes.
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