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Giphy dives into augmented reality with a mind-melting iOS app

We're entering a new dimension of GIFs. A relaunched Giphy Cam app on iOS — dubbed Giphy Cam 2.5 — will allow users to place animations next to real-life footage. The "stickers" will follow you or your friends around in three dimensions, pivoting Giphy from simple 2D animations and into a sort of augmented reality. You can save your loops and share them with your friends via text message, Instagram, Google Hangouts, whatever.
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