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Netflix will start screening original films in movie theaters (NFLX)

This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Netflix has partnered with luxury theatre chain iPic Entertainment to provide same-day release of its content in theaters, The Wall Street Journal reports. The deal marks a horizontal expansion by Netflix into a space traditionally occupied by its Hollywood rivals, and represents another advance in the company’s ambitions to be a bona fide film studio for the 21st century.
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Netflix Original films soon to hit the big screen (where they belong)

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Netflix has signed a deal with luxury cinema chain iPic Entertainment that will allow the chain to screen ten of Netflix’s original movies on the same day they launch on the streaming site. iPic isn’t the largest cinema company in t...

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