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Marketer once pleaded with Jobs and Woz to change Apple’s name

Given that it’s currently the world’s most valuable brand, few people would suggest that Apple should give up its name in favor of something a bit more, well, geeky. But that wasn’t the case back when the company first launched, as co-founder Steve Wozniak revealed during a recent talk at the Festival of Marketing. In […] (via Cult of Mac - Tech and culture through an Apple lens)
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