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Search ads show up on Apple's App Store

While we've known for months that Apple would start placing adverts in App Store search results, only a small percentage of iPhone and iPad users have seen them so far. From today, however, all device owners running iOS 10 in the US will see targeted apps whenever they search for popular terms like "taxi," "to do" and even "Pokémon" on Apple's app marketplace. Via: The Verge Source: Ventu
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