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Harnessing the Power of Design to Rewire Businesses

John Oswald, Business Design Director at Fjord, Design and Innovation from Accenture Interactive Design has always been an inspiring force to be reckoned with, influencing every element of our lives from the arts and architecture, to fashion and gaming. However, what if the power of design and design logic could be harnessed to rewire the very heart of businesses? Moving beyond aesthetics, the emergent field of Business Design is a way of applying Design Thinking to business strategy and organisational problems.
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