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4 things that are not fundraising

Excerpt from How to Turn Your Words into Money: The Master Fundraiser's Guide to Persuasive Writing 1. Educating Is Not Fundraising When you try to educate people into giving, they don't give. And they don't become more educated. There's a simple reason why: Most people, most of the time, have no interest in becoming more educated. You're wasting your time, and theirs, if you try to hammer into them something they don't care about.
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