Post Profile






Social media lessons from The Economist

A year ago, The Economist made a big push into social media. The editorial social media team, led by Community Editor Denise Law, works across different platforms to grow readership, and, as Law jokingly points out, make people realise that The Economist is not just catering to men “smoking a cigar and driving an Aston Martin.” In an interview with WAN-IFRA, she explained what her team has been working on during the past year, and shared some tips on building a successful social media strategy.
read more

share

Related Posts


4 Questions With Anjali Mullany, Social Media Editor at Fast Company

Industries / Media : FishBowlNY

“Four Questions With …” is a monthly series of interviews with different social media and community editors in the news industry. So, what is it like to be a social media or community editor? What are the job responsibilities and ho...

4 Questions With Brian Ries, Social Media Editor at Newsweek & The Daily Beast

Industries / Media : FishBowlNY

“Four Questions With …” is a monthly series of interviews with different social media and community editors in the news industry. So, what is it like to be a social media or community editor? What are the job responsibilities and ho...

4 Questions With Matthew Keys, Deputy Social Media Editor at Reuters

Industries / Media : FishBowlNY

“Four Questions With …” is a monthly series of interviews with different social media and community editors in the news industry. So, what is it like to be a social media or community editor? What are the job responsibilities and ho...

4 Questions With The Economist’s Community Editor

Industries / Media : FishBowlNY

“Four Questions With …” is an occasional series of interviews with different social media and community editors in the news industry. So, what is it like to be a social media or community editor? What are the job responsibilities an...

The Economist: when it comes to community, don't dumb down

Media / Media Industry News : WAN-IFRA

During the "community building" session at the World Editors Forum, Mark Johnson, community editor of the Economist in the U.K., offers practical recommendations as to how publishers can engage and build a community on social media....

Comments


Copyright © 2016 Regator, LLC