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Yes, It's Really Time To Get Serious About Vertical Video

Jill Sherman, SVP, Social Strategy, and Randy Romero, Senior Associate, Social Strategy We’ve been hearing about “the rise of” vertical video for more than a year, with Snapchat leading the charge. But Facebook’s recent vertical update not only solidified this upright orientation in our feeds. It signaled a shift in consumer’s appetite for vertical storytelling. Previously, Facebook users and advertisers were encouraged to post videos in either the traditional widescreen (16:9) or square (1:1) aspect ratios, but with Facebook officially jumping on bandwagon, brands need to shift too.
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