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Why Are Millions of People Ditching Their Wearable Devices?

Some people wear their hearts on their sleeves. Others, meanwhile, measure their heartrate on their wrists. The latter group is growing exponentially, ushering in a multi-billion-dollar wearables market, from watches that count steps and heartbeats to ear buds that monitor a woman’s body temperature to calculate the ideal time to procreate. Probably one of the most successful and well-known brands, Fitbit, sold more than 21 million products in 2015, according to a wearables market analysis.
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