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Axel Arigato Opens Its First Flagship Store in the Heart of London’s Soho

Axel Arigato launched in 2014 with a disruptive agenda. Ignoring traditional seasonal collections and releasing a new instantly purchasable design every week, the brand rapidly amassed over 300,000 Instagram followers and sold in over 100 countries. Now entering its third year, the digitally native label opens its first store in Soho, London. Social media’s ability […]
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