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Good Behavior is a Business Opportunity

In Standing on the Sun and (more briefly!) the HBR, Julia Kirby and I argued that sensors of all kinds--from Copenhagen Wheels to Kenyans with Ushahidi on their phones to body cameras--would bring information about negative externalities such as pollution, civil violence, and abuse of authority to the attention of consumers/citizens, who would consequently care more about the behaviors that caused them.
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