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Why Every B2B Marketer Should Have a Waterfall Content Strategy

Consistent content production is hard. Even with a solid content marketing strategy in place, sometimes the ideas for new content just aren't there. As a B2B marketer, there will be weeks when you can't stop thinking of new content ideas...but inevitably, you'll have times when the creative juices just aren't flowing. It would be great if there was a way to ensure that the former--the weeks when great ideas flow like honey--happened as consistently as your content needs to be produced.
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