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Why the 'Two Historically Unpopular Candidates' Meme Is a Sham—One That Boosts Donald Trump

Click here for reuse options! Are Clinton and Trump really the least popular candidates ever? Yes and no, but that meme hides the real problem. One of the more popular media memes of this election cycle is that we have “two historically unpopular candidates.” This meme simultaneously reflects the media’s obsession with “balance” (mistaking it for objectivity) and obscures how much Donald Trump’s campaign is a historical aberration, as well as the deeper problems his candidacy embodies or symbolizes.
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