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BBDO Dusseldorf Dubs Mars Minis ‘People Treats’

Business & Finance / Marketing : AgencySpy

BBDO Dusseldorf positions Mars Minis as “people treats” in a new 30-second spot entitled “Tennis.” Based on a connection between the brands positioning of Mars Minis as “anytime treats” and the way pets are given treats as a small r...

BBDO NY Introduces Perfect Portions for Sheba

Business & Finance / Marketing : AgencySpy

BBDO New York launched a new spot for Mars cat food brand Sheba entitled “Snap, Peel, Slurp, Purr.” The spot introduces the brand’s new Perfect Portions product, which attempts to take the mess out of cat food by providing perfect p...

5 Tips on Crowdsourcing Your Brand’s Influence #NMX

Marketing / Online Marketing : Online Marketing Blog

Leveraging your audience for blog post ideas is common practice in content marketing, and it can generate unique ideas from a customer-side perspective. But what does it take to use crowdsourcing as a tool for generating influence? ...

Pinterest launches the Pin Collective so brands can hire influencers to create ads

Technology : Venture Beat

Pinterest is moving deeper into the influencer marketplace with a new program that matches brands and advertisers with content creators with the goal of creating “inspiring, actionable pins.” Called the Pin Collective, the company b...

Unleash Your Inner Influencer with Content Marketing #NMX

Marketing / Online Marketing : Online Marketing Blog

Everyone wants to be valued for their insights, and today’s content marketing-fueled age presents multiple opportunities for people to become influencers. I covered how to crowdsource these influencers in an earlier post, but what i...


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