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Louis Vuitton unveils its first new fragrances for women in 70 years

Since his appointment in 2012, Jacques Cavallier Belletrud, master perfumer at Louis Vuitton — the French luxury label originated as a luggage company in 1854 — has globe-trotted across five continents to source precious natural ingredients: Magnolia and osmanthus from China, iris from Florence,...
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Beauty / Perfume : Bois de Jasmin

Louis Vuitton recently made a surprising announcement that the brand is ready to venture into the perfume business under its own name. It hired perfumer Jacques Cavallier to serve as the in-house creator. Cavallier has authored nume...

Les Parfums Louis Vuitton

Beauty / Perfume : Now Smell This

Perfumer Jacques Cavallier talks about the upcoming Louis Vuitton perfume line. First, a general video, then below the jump, short videos about flower and leather notes.

Louis Vuitton Perfume, New Jewelry Studio : Weekend Reading

Beauty / Perfume : Bois de Jasmin

"We just at the beginning. We've recruited the famous 'nose', Jacques Cavallier, and we are in the final phase of buying a country house in Grasse," on the French Riviera, where the perfume laboratory will be built, he [the label's ...

Louis Vuitton’s New Perfumes Will Get You Stopped in the Supermarket, Even in France

Lifestyle / Fashion : The Cut

One day in Grasse, France, in a 17th-century building overlooking a garden thick with citrus trees and thousands of jasmine and rose bushes, the perfumer Jacques Cavallier Belletrud tried to ignore his phone. He was meeting with his...

Les Parfums Louis Vuitton ~ new fragrances

Beauty / Perfume : Now Smell This

Louis Vuitton will launch Les Parfums Louis Vuitton, a new collection of seven fragrances for women. Les Parfums Louis Vuitton were developed by perfumer Jacques Cavallier and will be fronted by French actress Léa Seydoux...

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