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Retailers offering ‘ugly’ produce emphasize consumer education

The trend of selling cosmetically flawed produce has grown markedly since Sacramento, Calif.-based Raley’s began its program about a year ago. Wal-Mart, Whole Foods, Giant Eagle, Shoppers Food & Pharmacy, and Hannaford have joined the ranks of retailers offering “ugly” produce in some of their locations. Raley’s has since discontinued its program, citing sourcing difficulties as one reason, but director of public relations Chelsea Minor said the company was happy to have gotten the ball rolling and wants to see the ugly produce movement continue.
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