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A Big Shift Is Necessary to Successfully Market Cannabis to Minorities

In the early 1900’s when marijuana first came under heavy scrutiny by the governing bodies of the United States, it was rare to mention marijuana without mentioning minorities. It was after all, the new influx of Mexicans entering the USA that popularized the use of the plant for recreational purposes. Since then blacks, Hispanics and even Asians have only been associated with marijuana in a negative light and so many cannabis businesses shy away from marketing to minorities and instead, choose to focus their marketing efforts on the more general Caucasian market.
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