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How to make email fundraising work

NGOs & Nonprofits / Fundraising : Future Fundraising Now

Want to know how to improve your email fundraising? Here are ten suggestions from the Bloomerang blog, at 10 Steps To A Successful Fundraising Appeal Email: Subject line. Remember what it's for: To get people to open the email. Clea...

The neglected open-rate booster that can boost your email fundraising

NGOs & Nonprofits / Fundraising : Future Fundraising Now

by guest blogger George Crankovic, Senior Writer at TrueSense Marketing. When the topic is email fundraising, testing subject lines inevitably comes up. Of course, subject lines are critical. Think of the famous one from Barack Obam...

What an effective email fundraising subject line!

NGOs & Nonprofits / Fundraising :

As a fundraising coach, I take a critical look at fundraising letters and emails. It’s always thrilling to be pleasantly surprised! Last week, I was pleasantly surprised to look in my inbox and see this email subject line: Email sub...

Preheader text: another way to get your fundraising emails opened

NGOs & Nonprofits / Fundraising : Future Fundraising Now

Are you paying attention to what recipients see in their email inbox? If you are, you're thinking about the preheader text. It's extra text that shows up in many email programs after the subject line, often in a smaller or lighter-c...

How to write better subject lines for fundraising emails

NGOs & Nonprofits / Fundraising : Future Fundraising Now

From the ClickZ Advanced Email Marketing blog, here are some brain-science-based ways to create better subject lines: Email Subject Lines and the Brain. Try these: Use Certain Emotional or Personal Words to Grab Attention: The recip...


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