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Non-smoking planet: Clues for tipping from vicious to virtuous behavior identified

(Stockholm Resilience Centre) This week in the journal Science, a team of economists, psychologists and ecologists analyzed how unexpected and rapid changes in social norms occur, for example, change in average family size, smoking indoors, foot binding in China, or littering the streets. When a behavior is easy for neighbors, friends, family and colleagues to observe, social approval and disapproval can help sustain it.
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