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A Campaign to End AIDS With Vodka Bottles, Chicken Feathers, and Modern Art

Corporate philanthropy in America surged in the past decade and rose to $18.46 billion for 2015. While individual donors, private funds and foundation grants made up the majority of overall giving (totaling $373+ million) last year, businesses are finding new and unexpected ways to make an impact in the philanthropic sector. Belvedere Vodka is one of the companies connecting its brand with charitable giving in a smart and creative vein.
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