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MTV Seeks New Media and Creative Agencies to Help It Reclaim Its Musical Legacy

MTV never plays videos anymore. That sentiment has become a cliché in recent years. But the Viacom channel wants to be known, once again, as the global authority on pop music and culture, and it is currently looking for new media and creative agency partners to help make that happen. MTV's parent company, Viacom, recently launched two separate reviews seeking agencies to handle both portions of MTV's marketing business, sources close to the matter say.
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